Main tools used by internet marketers

Marketing is evolving at an incredible pace, and the profession of an internet marketer is one of the most sought-after in the digital economy today. It’s no longer just working behind a computer; it’s a whole art backed by scientific methods that allow influencing a multi-million audience. In a time when practically every business strives for online presence, these specialists pave the way to success by transforming digital strategies into tangible results.

What an Internet Marketer Does: Key Responsibilities

An internet marketer is the architect of virtual success. They analyze the market, identify audience needs, and develop strategies that turn likes into sales.

The specialist performs a range of tasks:

1. Target Audience Analysis – identifying audience interests, behaviors, and pain points using analytical tools.
2. Content Creation – preparing texts, graphics, video materials for all communication channels.
3. Data and Metrics Management – using Google Analytics and Yandex.Metrica data to adjust the strategy.

In 2022, an internet marketer at “M.Video” successfully implemented a content strategy that increased conversion by 50% in just three months. The key to success was a comprehensive approach, including analyzing Yandex.Metrica data for a deep understanding of user behavior and utilizing Google Ads capabilities for precise targeting of narrow segments of the target audience. As a result of targeted targeting and content adaptation, a significant increase in average check (by 15%) was achieved, and 20% more new users were attracted.

Tools and Platforms Used by Specialists

Tools are the main weapons of an internet marketer. Here are some key ones:

1. Google Analytics: allows seeing which channels bring traffic and what attracts the audience.
2. Meta Ads: helps launch targeted advertising, reaching users based on their interests and actions.
3. CRM Systems: for example, amoCRM, which allows building personalized communications with customers.

Internet marketing for beginners starts with understanding how to work with these tools, as without analysis and automation, significant results are hard to achieve.

How to Become an Internet Marketer: Profession Education

The path to internet marketing starts with choosing an education method. There are several options:

1. Courses: For example, GeekBrains or Netology offer programs covering all aspects of marketing – from creating advertising campaigns to analytics.
2. Online Schools: Skillbox and others offer flexible learning with 24/7 access to materials.
3. Self-Education: blogs, books, and other resources. Since YouTube is currently restricted in Russia, it is recommended to use alternative platforms.

Here are some specific recommendations for self-education:

1. Books: “Marketing 4.0” by Philip Kotler, “The Era of Contexts” by Ilya Balakhnin, and “Content Marketing” by Joe Pulizzi. These books provide a fundamental understanding of marketing strategies and tools.
2. Blogs: read works by Russian specialists like Ilya Balakhnin, the blog on Cossa.ru, and articles on TexTerra. These authors offer quality and up-to-date materials on internet marketing to help you stay on trend.
3. Learning Platforms: RuTube and VK Video contain many educational videos on internet marketing created by Russian experts.

Self-education is an excellent way for those who prefer to learn at their own pace using various resources.

Internet Marketing Courses and Their Advantages

Courses offer a quick path to the profession of an internet marketer. Their main advantages are:

1. Practical Orientation – learning on real cases, not just theoretical classes.
2. Access to Expertise – taught by professionals who have already succeeded in their niche.
3. Networking – the opportunity to find partners or future clients among classmates.

By taking internet marketing courses, you can avoid many beginner mistakes and quickly reach a professional level.

How Much Does an Internet Marketer Earn in Russia?

An internet marketer’s salary depends on various factors, including:

1. Work Experience: a novice can expect a salary starting from 40,000 rubles, while experienced specialists easily earn from 100,000 rubles.
2. Skills: proficiency in specific tools (e.g., Google Ads) can significantly increase a specialist’s value.
3. Region: salaries in Moscow are significantly higher than in other regions.

According to HeadHunter’s research, the average salary of an internet marketer in Moscow ranges from 80,000 to 120,000 rubles. In regions, the range usually starts from 50,000 rubles.

Prospects of the Internet Marketer Profession

To achieve success, you need to have the following skills:

1. Analytical Abilities: the ability to work with data, find insights, and make informed decisions.
2. Creativity: creating engaging content that stands out among competitors.
3. Platform Knowledge and Trends: understanding how to work with advertising platforms and tracking trends.

These skills allow you not just to do your job but to constantly adapt to the rapidly changing market conditions.

Future Job Prospects for Internet Marketers in the Next 5 Years

With the development of digital technologies, prospects become even more attractive. The main trends include:

1. Automation Growth: using artificial intelligence to optimize advertising campaigns.
2. Deepening Personalization: data allows creating unique offers for each user group.
3. Integration of New Technologies: the development of AR and VR technologies creates new forms of audience interaction.

Conclusion

If you want to influence business development and build a successful career in digital, internet marketing is your choice. Get educated and start taking action.

Effective communication with the audience requires not only technical solutions but also a well-thought-out strategy. One of the most reliable channels of direct communication remains email marketing. Managing this channel is entrusted to a specialist capable of building funnels, segmenting databases, and structuring content based on goals. The tasks of a remote email marketer cover a wide range — from the creative part to the technical setup of automation. Working from home allows combining a flexible schedule with high productivity and full-cycle digital interaction with clients.

Who is a remote email marketer?

A specialist dealing with email campaigns is not just someone sending promotional notifications. Their tasks include audience analysis, strategy development, segment creation, testing, and performance evaluation.

Working outside the office does not limit functionality. Modern tools allow managing campaigns, launching automation, and analyzing user behavior from anywhere in the world.

Key directions of email marketing

The work of a remote email marketer covers many directions. The main ones include:

• welcome sequences that shape the first impression of the brand;
• triggered emails responding to customer actions (e.g., abandoned carts);
• regular newsletters with content, promotions, and news;
• re-engagement emails aimed at bringing back inactive customers;
• surveys and feedback collection.

Each direction requires its own structure, content, and visual design. Completing tasks remotely is part of the daily routine of an email marketer, especially when dealing with a large database.

Becoming an email marketer and working online

Anyone with basic knowledge of the digital environment, analytical skills, and willingness to learn technical tools can start a career in this field. The path includes several steps. First, learning email automation platforms. Second, mastering copywriting principles and email design. Third, gaining practical experience on freelance platforms or in small projects.

Gradually, a specialist builds a portfolio, expands their client base, and can move on to managing large eCRM systems. The remote format allows combining learning with work, flexibly managing schedules, and developing skills in real-time.

Tasks of a remote email marketer: daily routine

A specialist working remotely must be able to independently manage time and priorities. The main tasks of a remote email marketer depend on campaign goals, seasonality, and customer behavior. A typical workday includes:

• analyzing previous campaigns, studying open and click metrics;
• segmenting the database based on activity and interests;
• writing texts, selecting visual solutions, setting up templates;
• launching campaigns and setting up automated sequences;
• testing emails on different devices and email clients.

An important part is monitoring spam indicators, database quality, and response speed. The work requires high discipline, attentiveness, and the ability to act independently without constant supervision from management.

Skills of an email marketer: what is required in 2025?

A professional working in the digital environment must possess a wide range of competencies. Email marketer skills include not only creating emails but also strategic planning, analytics, and visual design. Key competencies include:

• knowledge of platforms — Mailchimp, Unisender, Selzy, Klaviyo, GetResponse;
• ability to set up triggered scenarios and automation in CRM systems;
• understanding email layout principles, especially responsive design;
• analyzing metrics — OR, CTR, unsubscribes, spam complaints, deliverability;
• copywriting skills, storytelling, and CTA techniques;
• working with databases — importing, cleaning, deduplication, segmentation.

Mastering these skills allows performing tasks as a remote email marketer without compromising quality, regardless of the campaign scale or project complexity.

Personalization and segmentation: precise database work

The value of the email channel lies in the ability to address each user accurately. To evoke a response, a message must consider the interests, behavior, and status of the customer. Personalization is achieved through name insertion, action suggestions, and individual recommendations.

Segmentation helps divide the database by gender, age, geography, order history, and other criteria. This approach allows launching relevant emails, increasing engagement, and reducing unsubscribes. Understanding segmentation logic and the ability to build individual sequences are key tasks of a remote email marketer, especially when dealing with large customer datasets.

Campaign analysis and optimization

After launching a campaign, the most crucial stage begins — analysis. It shows how effective the campaign was, where mistakes were made, and how to correct them. Key metrics include open rates, click-through rates, depth of engagement, unsubscribes, complaints, and revenue.

Based on the data, hypotheses are created, A/B tests are conducted, and themes, structure, and CTAs are adjusted. A specialist who can not only send but also analyze emails gains a competitive advantage. Constant work with numbers is one of the basic tasks of a remote email marketer, essential for development.

Learning, growth, and career development

Remote work requires special responsibility for self-development. It is important for a specialist to keep up with trends, attend conferences, and take courses. An email marketer’s career can evolve in several directions: from a specialist to a department head, from a freelancer to an independent consultant.

Professional growth is possible only through continuous skill improvement, learning new platforms, and expanding the scope of tasks. The online environment provides a vast amount of educational materials, making learning a continuous process.

Tasks of a remote email marketer: the main focus

Understanding which tasks are considered priorities helps assess the depth and complexity of the profession in a remote setting. It is not just about sending emails but strategic activities that combine creativity, analytics, and technical skills.

In a remote setting, a specialist performs the same amount of tasks as in an office but in a more comfortable and flexible atmosphere. This type of work allows managing time, building a stable income, and collaborating with clients worldwide. By mastering tools and enhancing skills, a specialist remains in demand in the digital environment.