Everything you need to know about working as an internet marketer in 2025

The digital era dictates new rules of the game. By 2025, companies will need more than just an online presence – they will need to be noticeable, effective, and sales-oriented. The question of how to become an internet marketer from scratch concerns those who want to master a promising profession, earn a decent income, and work remotely.

The market offers many entry options: self-education, specialized internet marketing courses, working in agencies. However, without a clear strategy, you can spend months studying unnecessary tools, not gain practical experience, and fail to find clients. It is important to understand what skills are needed to start, what trends define the market, and what steps will help you become profitable faster.

To master the profession, you will need a well-thought-out step-by-step guide. Let’s delve into it in detail.

What Does an Internet Marketer Do in 2025?

A digital marketing specialist is involved in attracting customers using online tools. However, their scope of activities is not limited to just setting up ads or managing social media.

In 2025, businesses need professionals who can develop comprehensive strategies, analyze metrics, test advertising hypotheses, and automate processes. Internet marketers independently master analytics tools, advertising platforms, CRM systems, create content from scratch, and develop brand promotion strategies online.

How to Become an Internet Marketer from Scratch

To successfully enter the profession, it is important to understand key marketing areas, choose a specialization, and acquire necessary skills. Let’s go through the main steps towards a successful career.

Choosing a Specialization

The first step is to understand which direction to develop in. It is impossible to master all digital marketing, so it is important to choose a primary focus.

For example, a performance marketer deals with setting up ads on Google Ads, VK Ads, Facebook Ads. An SEO specialist promotes websites in search engines, working with keywords and content optimization. A content marketer creates texts, email newsletters, articles that help attract customers.

Finding Quality Education

You can learn internet marketing from scratch in various ways. Many start with free materials, but a structured understanding comes through organized education.

Quality marketing education should include real cases, practical assignments, access to experts, and up-to-date tools. One of the best options is internet marketing courses that provide a step-by-step program and the opportunity to immediately apply the acquired knowledge.

What Skills Does an Internet Marketer Need?

In 2025, marketers are expected to have more than just knowledge of advertising tools. Specialists who can analyze data, predict customer behavior, and test marketing hypotheses receive the best offers.

Without understanding the structure of advertising platforms, principles of online promotion, and analytics, it will be difficult to compete with experienced professionals.

Key skills needed to become an internet marketer from scratch:

• ability to work with targeted advertising (Facebook Ads, VK Ads, TikTok Ads);
• analytics: Google Analytics, Yandex.Metrica, cross-channel analytics;
• SEO and content marketing, content creation;
• working with CRM systems and automated sales funnels;
• A/B testing of advertising campaigns and landing pages.

Mastering these tools will help you find remote work faster and increase your income.

Where to Find Clients as an Internet Marketer?

You can find your first clients even without experience if you position yourself correctly. Marketing positions are available in various fields – from small businesses to large corporations.

For a start, it is important not just to respond to job postings but to build a portfolio. Even a few successful cases can help you stand out among competitors. You can find initial orders through freelance exchanges, Telegram channels with job postings, agencies, and networking.

Experienced professionals use a “results-oriented work” strategy. Instead of a traditional resume, they come to businesses with specific proposals: how to improve advertising, where to optimize the website, what steps to take to increase sales. This approach increases the chances of getting a good contract.

How Much Does an Internet Marketer Earn?

The income level depends on specialization, experience, and employment format. The average salary of an internet marketer looks like this:

• entry-level specialist – 50,000-80,000 ₽;
• marketer with 1-3 years of experience – 100,000-150,000 ₽;
• senior level – 180,000 ₽ and above.

Freelancers can earn from 200,000 ₽ per month by managing multiple projects simultaneously. The key is to set the right prices for your services and constantly improve your skills.

Future of the Profession: 2025 Trends

The digital professions market is evolving, and marketers who do not keep up with changes quickly lose their positions. To remain in demand, you need to adapt to trends.

Main trends of 2025:

1. Video content becomes a key tool for online promotion. TikTok, YouTube Shorts, and Reels are gaining audiences, and brands are investing in video formats.
2. Artificial intelligence automates analytics, personalizes advertising, and makes marketing more precise.
3. Personalization becomes the standard. Businesses adapt advertising to individual users by analyzing their behavior.
4. Simplification of interfaces. More platforms are emerging where marketers can launch ad campaigns without programming.

Those who master new technologies and implement them in their work remain at the top of the profession.

Conclusion

The profession of an internet marketer in 2025 remains in demand and promising. The question of how to become an internet marketer from scratch concerns many, but the path to the profession requires a thoughtful approach.

Choosing a specialization, education, acquiring skills, creating initial cases – these are key stages. Understanding trends and knowledge of modern tools allow you to reach a decent income level and build a career in marketing.

The modern market dictates harsh competition conditions, and successful product promotion plays a key role in product success. What does a product marketer do? This question is becoming increasingly relevant against the backdrop of the growing demand for high-class specialists in this field. Statistics show a steady increase in vacancies focusing on digital marketing and IT directions, where product marketers develop promotion strategies and increase sales figures.

The average salary of a product marketer in Russia ranges from 120,000 to 250,000 rubles depending on the region and company level, while in international corporations, it exceeds 3,000 dollars. The demand for this profession is explained by the need for comprehensive product lifecycle management and adaptation of marketing strategies to changing market demands.

What Does a Product Marketer Do: Key Functions and Responsibilities

The profession involves a wide range of tasks covering strategic and tactical planning. Understanding what a product marketer does is easy when you delve into key responsibilities and areas of accountability. The specialist analyzes the market, evaluates the competitive environment, develops a unique value proposition, and manages the strategy from ideation to post-sales support.

In-Depth Market Analysis and Strategy Formation

Before launching a new product, a product marketer conducts market research, analyzes consumer behavior, and studies audience pain points. Tasks include building a pricing model, market size calculation, and identifying competitive advantages. For example, in IT marketing, the analysis involves studying technical trends and integration possibilities of new features, allowing timely product adaptation to growing needs.

Team Management and Process Coordination

Organizing team work and collaborating with other departments are also part of a product marketer’s responsibilities. The team typically includes designers, analysts, copywriters, and developers. A product marketing manager structures processes to ensure that each stage of development and promotion progresses synchronously and delivers planned results. Effective coordination speeds up product market entry and reduces the budget for adjustments.

Profession Demand and Development Perspectives

The demand for specialists is growing annually. What a product marketer does has long surpassed the boundaries of classical promotion and encompasses related areas, including digital marketing, SMM, and content strategies. Job postings indicate that positions are opening not only in large IT companies but also in medium and small enterprises focused on online sales and remote work.

The list of sought-after skills for a specialist places strategic thinking, analytical abilities, and knowledge of digital tools at the top. For instance, online work on promoting mobile applications requires high qualifications in ASO and user behavior analytics. A product marketer’s salary increases in proportion to experience and depth of competencies: entry-level specialists start at 80,000 rubles, while professionals with over five years of experience earn from 200,000 rubles.

Key Skills and Training for Career Growth

Professional development includes continuous marketing education and mastering new tools. What a product marketer does is also determined by their level of competencies in strategic planning and market communication. Developing soft and hard skills opens up opportunities for career growth and involvement in international projects.

The fundamental set includes:

1. In-depth market and audience analysis.

2. Product strategy development.

3. Coordination of cross-functional teams.

4. Conducting A/B testing.

5. Setting up and analyzing advertising campaigns.

6. Proficiency in digital marketing tools (Google Analytics, SEMrush).

7. Product presentation development and defense.

8. Knowledge of market legislative norms.

These competencies enable quick adaptation to changes and achievement of high sales performance.

What Does a Remote Product Marketer Do

The development of remote work has significantly changed the labor market, creating a stable demand for professionals capable of effectively managing products remotely. What a product marketer does in a remote environment fully aligns with classic responsibilities, but the focus shifts to digital communications and flexible process management. Remote work opens up collaboration opportunities with international companies and startups, where the ability to adapt strategies to different markets and cultures is highly valued.

HeadHunter data records a 45% increase in the number of remote work vacancies over the past two years, especially in the digital marketing and IT segments. Product marketers specializing in promoting IT solutions and SaaS products often work remotely, overseeing the full product market cycle from analysis to sales scaling. The work involves using digital tools for project management, such as Trello, Jira, Slack, Notion, ensuring transparency and control at all task execution stages.

Process Organization and Remote Interaction Tools

Effective project management requires flawless team coordination and instant response to changes from a product marketer. A complex set of tools is used for clear planning and control in remote work:

• Trello and Jira are used for task management and project progress tracking;

• Slack provides real-time interaction between team members through chats and video calls;

• Zoom and Google Meet are used for regular meetings and strategic sessions;

• Google Analytics and Amplitude allow tracking user behavior and adjusting marketing strategy in real-time;

• Notion structures documentation and presentation materials for internal and external use.

What a product marketer does in remote work includes daily monitoring of key performance indicators (KPIs), user feedback analysis, real-time content strategy adjustments, and coordination of A/B testing. For example, when launching new functionality in a SaaS service, a PMM collects feedback in real-time, tracks engagement metrics, and decides on product adjustments to increase conversion.

Real Cases and Examples

Practice shows that remote work of a product marketer yields significant results. For instance, a Russian EdTech startup with a fully remote team increased active users from 5,000 to 30,000 in six months by applying localization strategy and targeted advertising on Facebook and Google Ads. Another case is an American IT company that attracted over 100,000 registrations within three months after launching a new service, fully entrusting marketing management to a remote team of PMM specialists.

What a product marketer does from home illustrates a flexible marketing model focusing on continuous strategy optimization and close integration with technical teams. This approach not only enhances niche efficiency but also contributes to the professional development of the specialist, shaping sought-after experience in managing distributed teams.

Conclusion

The profession is highly in demand and offers broad career growth prospects. What a product marketer does goes beyond conventional promotion, encompassing deep analytics, strategic planning, and team management. The profession’s demand is confirmed by the increasing job openings, high remuneration, and global career development opportunities. A successful product promotion strategy is impossible without the involvement of an experienced product marketer, ensuring high demand in the labor market.