Best laptops for work in 2025: selection

The digital era dictates new rules of the game. By 2025, companies will need more than just an online presence – they will need to be noticeable, effective, and sales-oriented. The question of how to become an internet marketer from scratch concerns those who want to master a promising profession, earn a decent income, and work remotely.

The market offers many entry options: self-education, specialized internet marketing courses, working in agencies. However, without a clear strategy, you can spend months studying unnecessary tools, not gain practical experience, and fail to find clients. It is important to understand what skills are needed to start, what trends define the market, and what steps will help you become profitable faster.

To master the profession, you will need a well-thought-out step-by-step guide. Let’s delve into it in detail.

What Does an Internet Marketer Do in 2025?

A digital marketing specialist is involved in attracting customers using online tools. However, their scope of activities is not limited to just setting up ads or managing social media.

In 2025, businesses need professionals who can develop comprehensive strategies, analyze metrics, test advertising hypotheses, and automate processes. Internet marketers independently master analytics tools, advertising platforms, CRM systems, create content from scratch, and develop brand promotion strategies online.

How to Become an Internet Marketer from Scratch

To successfully enter the profession, it is important to understand key marketing areas, choose a specialization, and acquire necessary skills. Let’s go through the main steps towards a successful career.

Choosing a Specialization

The first step is to understand which direction to develop in. It is impossible to master all digital marketing, so it is important to choose a primary focus.

For example, a performance marketer deals with setting up ads on Google Ads, VK Ads, Facebook Ads. An SEO specialist promotes websites in search engines, working with keywords and content optimization. A content marketer creates texts, email newsletters, articles that help attract customers.

Finding Quality Education

You can learn internet marketing from scratch in various ways. Many start with free materials, but a structured understanding comes through organized education.

Quality marketing education should include real cases, practical assignments, access to experts, and up-to-date tools. One of the best options is internet marketing courses that provide a step-by-step program and the opportunity to immediately apply the acquired knowledge.

What Skills Does an Internet Marketer Need?

In 2025, marketers are expected to have more than just knowledge of advertising tools. Specialists who can analyze data, predict customer behavior, and test marketing hypotheses receive the best offers.

Without understanding the structure of advertising platforms, principles of online promotion, and analytics, it will be difficult to compete with experienced professionals.

Key skills needed to become an internet marketer from scratch:

• ability to work with targeted advertising (Facebook Ads, VK Ads, TikTok Ads);
• analytics: Google Analytics, Yandex.Metrica, cross-channel analytics;
• SEO and content marketing, content creation;
• working with CRM systems and automated sales funnels;
• A/B testing of advertising campaigns and landing pages.

Mastering these tools will help you find remote work faster and increase your income.

Where to Find Clients as an Internet Marketer?

You can find your first clients even without experience if you position yourself correctly. Marketing positions are available in various fields – from small businesses to large corporations.

For a start, it is important not just to respond to job postings but to build a portfolio. Even a few successful cases can help you stand out among competitors. You can find initial orders through freelance exchanges, Telegram channels with job postings, agencies, and networking.

Experienced professionals use a “results-oriented work” strategy. Instead of a traditional resume, they come to businesses with specific proposals: how to improve advertising, where to optimize the website, what steps to take to increase sales. This approach increases the chances of getting a good contract.

How Much Does an Internet Marketer Earn?

The income level depends on specialization, experience, and employment format. The average salary of an internet marketer looks like this:

• entry-level specialist – 50,000-80,000 ₽;
• marketer with 1-3 years of experience – 100,000-150,000 ₽;
• senior level – 180,000 ₽ and above.

Freelancers can earn from 200,000 ₽ per month by managing multiple projects simultaneously. The key is to set the right prices for your services and constantly improve your skills.

Future of the Profession: 2025 Trends

The digital professions market is evolving, and marketers who do not keep up with changes quickly lose their positions. To remain in demand, you need to adapt to trends.

Main trends of 2025:

1. Video content becomes a key tool for online promotion. TikTok, YouTube Shorts, and Reels are gaining audiences, and brands are investing in video formats.
2. Artificial intelligence automates analytics, personalizes advertising, and makes marketing more precise.
3. Personalization becomes the standard. Businesses adapt advertising to individual users by analyzing their behavior.
4. Simplification of interfaces. More platforms are emerging where marketers can launch ad campaigns without programming.

Those who master new technologies and implement them in their work remain at the top of the profession.

Conclusion

The profession of an internet marketer in 2025 remains in demand and promising. The question of how to become an internet marketer from scratch concerns many, but the path to the profession requires a thoughtful approach.

Choosing a specialization, education, acquiring skills, creating initial cases – these are key stages. Understanding trends and knowledge of modern tools allow you to reach a decent income level and build a career in marketing.

Digital marketing requires high adaptability to constantly changing conditions. The foundation of a successful internet marketer’s strategy is tools that help analyze data, attract customers, and optimize advertising campaigns. In 2024, key factors have become automation of processes, integration with platforms, and personalization for working with the audience.

In the conditions of growing competition, it is important to know how to effectively use these solutions to achieve the best results. Programs and services are indispensable in everyday work, as they help minimize manual labor and increase productivity.

How to choose tools for internet marketing

An internet marketer’s effective work begins with the right choice of software: tools must meet several key criteria to become part of a successful strategy. Parameters:

1. Integration with other systems. Compatibility of programs simplifies work processes. For example, analytical services should integrate with CRM systems, such as AmoCRM or Bitrix24.
2. Cost and availability for the Russian market. Programs should take into account the specifics of local businesses. For example, the “MySklad” platform offers affordable rates for small businesses.
3. Functionality and ease of interface. Convenient design and intuitive control elements help speed up task execution.

Online and offline tools: finding a balance

In 2024, marketers actively use both online services and desktop programs. Online solutions provide flexibility, accessibility, and the ability to work from anywhere in the world, while offline formats ensure stable operation without network connection.

Examples of online solutions:

1. Google Analytics allows collecting and analyzing data on user behavior on the site.
2. Figma helps create designs and interface prototypes, while working simultaneously with a team.
3. Hootsuite is used for managing social networks and scheduling posts.

Examples of offline programs:

1. Adobe Photoshop for PC and Mac is used for image processing.
2. Microsoft Excel remains a standard for working with data and reports.
3. Key Collector helps gather keywords for SEO optimization.

Best programs for internet marketing

Data analytics and SEO optimization are the best tools in an internet marketer’s arsenal. These processes ensure traffic attraction, improvement of positions in search engines, and increased conversion.

Analytical tools:

1. Google Analytics. Provides traffic data, bounce rates, and time on site.
2. Yandex.Metrica. Offers heat maps of clicks and advanced reports.
3. SEMrush. Analyzes competitors, keywords, and SEO campaigns.

Free SEO solutions:

1. Google Search Console helps track page indexing and detect errors.
2. Ahrefs Webmaster Tools provides data on backlinks and competitive keywords.

Services for SMM and advertising management

Social networks continue to be an important platform for business promotion. Services allow automating content management, monitoring activity, and planning campaigns.

Popular products:

1. Hootsuite provides management of multiple accounts simultaneously.
2. SMMplanner allows planning publications and analyzing content effectiveness.
3. Meta Ads Manager is used for setting up targeted advertising on Facebook and Instagram.

Programs help not only automate processes but also optimize advertising expenses, which is especially important for customer retention and sales growth.

Internet marketer tools for increasing sales and brand recognition

The modern arsenal is aimed at improving interaction with customers, attracting and retaining them. In 2024, solutions that automate communication processes and facilitate working with large volumes of data are gaining special popularity.

CRM systems:

1. Bitrix24. An integrated program with messengers and email services helps manage requests and track customer statuses.
2. AmoCRM. Convenient interface and the ability to customize sales funnels make the platform indispensable for small and medium businesses.

Chatbots and communication automation:

• JivoSite. A service for chats and calls with customers directly from the website, increasing audience loyalty.
• ChatGPT API. Used to create sophisticated chatbots capable of meaningful dialogue with customers.

Integration of systems allows minimizing time spent on routine operations and focusing on increasing sales and customer retention.

Internet marketer tools for increasing brand recognition

Increasing brand recognition is a key task of any marketing campaign. To achieve this, services are used to create memorable visual and textual content:

1. Canva. Designing layouts and presentations without the need for deep design knowledge.
2. Adobe Spark. A program for creating animations and videos, adapted for use on mobile devices.

Analytics platforms for monitoring brand recognition:

1. Brand24. Tracks brand mentions on social networks and online media.
2. Sprout Social. Evaluates the effectiveness of content campaigns and offers recommendations for improvement.

Conclusion

Internet marketer tools in 2024 continue to evolve and provide new opportunities for analysis, automation, and improving interaction with the audience. Successful marketing campaigns require a smart choice of software that meets the company’s goals and budget.

Modern technologies allow minimizing time and resource costs, focusing on results. Mastering these tools helps internet marketers stay one step ahead in the competitive arena.