How to become an internet marketer from scratch in 2025: a detailed guide

Freelance internet marketer today is a sought-after profession, combining a flexible schedule, a high level of independence, and a wide range of projects — from local small businesses to large online brands.

The demand for digital marketing specialists continues to grow, and the freelance market provides conditions for stable income, career growth, and realization in dozens of directions — from targeting to comprehensive strategies.

Who is a freelance internet marketer and how do they work?

A freelance internet marketer is a specialist who works on a contract basis, often with multiple clients simultaneously, and is responsible for planning, implementing, and optimizing advertising campaigns. They manage funnels, analyze audience behavior, and build communication between the business and end-users.

Unlike the office format, the freelance model requires high organizational skills, negotiation abilities, budget planning, documentation of actions, and justification of advertising campaigns to the client. The complexity of tasks varies depending on the project scope — from launching a landing page to full social media and contextual network management.

What does a freelance marketer do: key responsibilities

Remote work for an internet marketer involves a wide range of tasks. The main ones include:

• setting up and managing contextual advertising in Google Ads, Yandex Direct, as well as targeted advertising on social networks;
• developing sales funnels and setting up CRM systems to track the customer’s journey;
• analyzing the target audience, competitive environment, and media channels;
• creating media plans and monitoring campaign effectiveness through analytics;
• consulting small and medium businesses on developing their digital presence.

A freelance internet marketer often acts not just as an executor but as a strategist. They build a work model, shape the communicative load, and are responsible for the results.

Main advantages of freelancing for a marketer

Remote work opens up a range of opportunities for a specialist, which is important to know in advance. Among them are:

• independence from location and schedule;
• working on multiple directions simultaneously;
• building reputation through word of mouth and reviews;
• access to international orders;
• ability to negotiate individual cooperation terms.

Each advantage becomes a factor for stable earnings if the specialist is able to build systematic processes rather than work chaotically.

Main directions of work for a freelance internet marketer

Depending on the specialist’s competencies, projects, and types of clients, responsibilities can cover different areas:

• targeting and setting up paid traffic;
• email campaigns and marketing funnels;
• statistical analysis and funnel adjustments;
• SEO promotion and content optimization;
• participation in launching startups and digital products;
• developing customer acquisition strategies for small businesses.

A freelance internet marketer can specialize in one area, for example, working only with Instagram ads, or build a comprehensive promotion from the first contact to purchase.

Where to find orders for a marketer: reliable resources

To work steadily and grow, it is necessary to regularly find projects. Specialized exchanges and niche resources are suitable for this. Below is an overview of platforms where marketers should look for clients:

• Upwork — an international platform with task filtering by specializations. Offers orders in different languages and budgets ranging from $100 to $10,000. Ratings, limits, and arbitration system are in place;
• Kwork — a popular marketplace for microservices where you can create a showcase of services in targeting, SEO, and analytics. Convenient for starting and gaining reviews;
• Freelancehunt — a platform with tasks from CIS clients. Orders often involve context, SEO, and marketing strategy. Portfolios are formed, deadlines are considered, and there is a moderation system;
• YouDo — a versatile service where comprehensive tasks are in demand. In 2025, it is actively used by businesses to find specialists without hiring them full-time;
• Telegram channels — an active source of freelance job postings. Groups like “Digital Jobs” are relevant, where clients directly search for marketers for quick launches.

Such freelance exchanges help internet marketers build a client base, test different approaches, and adapt to market demands.

Factors affecting a freelance marketer’s income

Income is influenced by many factors: specialization, number of clients, skills, quality of communication, and geography of clients. In 2025, the average income of a freelance marketer in the Russian-speaking segment ranges from 80,000 to 200,000 rubles, and internationally from $1,500 to $4,000.

Experience in creating sales funnels, proficiency in analytics and advertising tools, and the ability to optimize a client’s budget play a significant role. Professional growth leads to transitioning from project-based models to regular clients with subscription services.

Self-promotion strategies

Promoting services as a freelancer is a key task for an internet marketer. It is important to gather current cases and build a portfolio. Then, choose channels and develop a personal strategy: a personal website with work examples, rates, reviews, and a contact form, maintaining a blog or Telegram channel on marketing, paid advertising to attract initial clients, or publications on platforms like VC and Habr where clients look for service providers.

A freelance marketer’s work depends directly on reputation. Regular presence in the professional field helps build trust.

Conclusion

A freelance internet marketer is a specialist who combines flexibility, strategic thinking, and deep knowledge of digital tools. Remote work opens access to large-scale projects, and professional development requires continuous learning, self-presentation, and the ability to build trust.

In the growing online market, this work model is becoming increasingly promising, transforming the specialist into a full-fledged business partner!

An email marketer working remotely is a specialist who manages digital communications through email. They turn databases into a tangible asset for businesses. Such a professional builds interaction chains without being tied to an office, connecting brands with customers from anywhere in the world. According to the Data & Marketing Association, email campaigns bring in $42 for every dollar spent. This confirms the high demand for this profession.

What Does a Remote Email Marketer Do

The specialist systematically organizes email communications, turning each email into a precise sales tool. Clear management of customer base and content helps increase engagement and expand conversions without unnecessary costs.

In their daily practice, a remote email marketer performs many tasks. They:

• create and customize emails for various audience segments;
  
• design automated chains of trigger, welcome, and reactivation messages;
  
• develop a personalization and segmentation strategy for the database to increase response rates;
  
• analyze effectiveness through metrics: open rate, click-through rate, conversion rate;
  
• optimize mailings based on A/B testing and behavioral analytics.
  

The task structure allows minimizing chaos in communications and increasing customer lifetime value through consistent warming of the database.

Skills of a Remote Email Marketer

Developing the specialist’s competencies provides access to stable projects and high incomes in the digital environment. The ability to combine technology, analytics, and creativity turns email campaigns into a business growth driver.

An efficiently working remote email marketer builds a career effectively with the following skills:

• writing conversion-oriented texts for mailings;
  
• mastery of HTML and CSS email layout principles;
  
• knowledge of automation tools: Mailchimp, SendPulse, GetResponse;
  
• ability to segment the database by demographic, behavioral, and transactional characteristics;
  
• deep understanding of metrics for analyzing the effectiveness of email campaigns;
  
• skill in building trigger chains and handling customer reactions to each email.
  

Sharpened email marketer skills turn every sent message into part of a comprehensive business strategy.

How to Become an Email Marketer and Work Online

Starting a remote career begins with mastering email marketing theory and immediate practice. Courses from HubSpot, Udemy, Coursera provide necessary basic knowledge. However, real growth comes from practice: creating test campaigns, setting up segmentations, working with CRM systems.

Focusing on practice allows faster acquisition of initial clients through freelance exchanges or platforms like Upwork, Kwork. A novice remote email marketer earns from $300 to $800 per month. After six months of active practice, the income can reach $1000 and above.

Working from Home as an Email Marketer

Remote work frees from office routine but requires high self-organization. To effectively work from home as an email marketer, one needs to:

• organize a comfortable workspace;
  
• create a clear task plan for the day;
  
• use time management systems: Trello, Asana, Notion;
  
• maintain energy levels through a balance of work and rest.
  

An effective remote email marketer turns their home into a managed operations base, where each mailing is aimed at improving performance indicators.

The Foundation of Effective Email Marketing

Analysis determines success. Metrics like open rates, click-through rates, and conversions provide an accurate picture of campaign performance. A remote email marketer uses data to adjust strategies, identify weaknesses, and strengthen the strong points of mailings.

For example, increasing the open rate by 15% is possible through personalizing the email subject. Increasing CTR is achieved through testing call-to-action buttons and sending at the right time.

Tools for Work

Effective work is impossible without a set of professional tools. A remote email marketer uses services for automation, analytics, and testing. The main platforms include:

1. Mailchimp — a versatile newsletter builder with segmentation and automation capabilities.
   
2. GetResponse — a powerful system for creating landing pages, webinars, and emails.
   
3. SendPulse — a platform for omnichannel communications.
   
4. HubSpot — a comprehensive solution for marketing and CRM.
   

The right choice of tools allows a remote email marketer to build complex interaction scenarios and adapt flexibly to customer behavior.

Personalization and Segmentation

Segmenting the database allows sending relevant messages to each customer group. A remote email marketer structures the database by demographics, interests, activity, and purchase history.

Personalization increases conversion by 26%, according to Campaign Monitor research. Using the recipient’s name in the email subject, recommending based on previous purchases, offering special deals are all elements of a successful strategy.

Trigger, Welcome, and Reactivation Emails

Trigger emails are automatically sent upon specific events: registration, purchase, long absence of activity.

Welcome series help establish the first contact, while reactivation campaigns bring back customers who have become inactive. Well-configured chains increase engagement by 30–40%, creating strong relationships between the brand and the customer.

Metrics: The Starting Point of Effectiveness

Without metrics, it’s impossible to control the quality of work. A remote email marketer focuses on key indicators:

1. Open Rate — the percentage of opened emails. The norm is 20–25%.
   
2. Click-Through Rate (CTR) — the ratio of clicks to delivered messages. A good rate is considered to be 2–5%.
   
3. Conversion Rate — the number of desired actions after clicking a link.
   
4. Bounce Rate — the percentage of emails not delivered to recipients.
   

Analyzing these indicators allows adjusting campaigns, increasing their profitability.

Career: Limitless Growth

The career of a remote email marketer evolves depending on accumulated experience, quality of cases, and breadth of professional skills. After 2–3 years of work, a specialist has the opportunity to:

• move up to the level of email marketing team leader;
  
• head the CRM marketing direction;
  
• start their own email marketing agency.
  

According to hh.ru, the income level of an experienced remote email marketer in Russia ranges from 120,000 to 250,000 rubles per month. In international projects, it can be from $2000 to $5000.

Conclusion

A remote email marketer combines creativity, analytics, and technology into a unified whole. Clear work with emails, automation of mailings, database segmentation, and content personalization form the basis of successful email marketing. Working from home opens the path to a career without office limitations.