Who is a product marketer: the role at the intersection of marketing, product, and sales

Marketing is evolving at an incredible pace, and the profession of an internet marketer is one of the most sought-after in the digital economy today. It’s no longer just working behind a computer; it’s a whole art backed by scientific methods that allow influencing a multi-million audience. In a time when practically every business strives for online presence, these specialists pave the way to success by transforming digital strategies into tangible results.

What an Internet Marketer Does: Key Responsibilities

An internet marketer is the architect of virtual success. They analyze the market, identify audience needs, and develop strategies that turn likes into sales.

The specialist performs a range of tasks:

1. Target Audience Analysis – identifying audience interests, behaviors, and pain points using analytical tools.
2. Content Creation – preparing texts, graphics, video materials for all communication channels.
3. Data and Metrics Management – using Google Analytics and Yandex.Metrica data to adjust the strategy.

In 2022, an internet marketer at “M.Video” successfully implemented a content strategy that increased conversion by 50% in just three months. The key to success was a comprehensive approach, including analyzing Yandex.Metrica data for a deep understanding of user behavior and utilizing Google Ads capabilities for precise targeting of narrow segments of the target audience. As a result of targeted targeting and content adaptation, a significant increase in average check (by 15%) was achieved, and 20% more new users were attracted.

Tools and Platforms Used by Specialists

Tools are the main weapons of an internet marketer. Here are some key ones:

1. Google Analytics: allows seeing which channels bring traffic and what attracts the audience.
2. Meta Ads: helps launch targeted advertising, reaching users based on their interests and actions.
3. CRM Systems: for example, amoCRM, which allows building personalized communications with customers.

Internet marketing for beginners starts with understanding how to work with these tools, as without analysis and automation, significant results are hard to achieve.

How to Become an Internet Marketer: Profession Education

The path to internet marketing starts with choosing an education method. There are several options:

1. Courses: For example, GeekBrains or Netology offer programs covering all aspects of marketing – from creating advertising campaigns to analytics.
2. Online Schools: Skillbox and others offer flexible learning with 24/7 access to materials.
3. Self-Education: blogs, books, and other resources. Since YouTube is currently restricted in Russia, it is recommended to use alternative platforms.

Here are some specific recommendations for self-education:

1. Books: “Marketing 4.0” by Philip Kotler, “The Era of Contexts” by Ilya Balakhnin, and “Content Marketing” by Joe Pulizzi. These books provide a fundamental understanding of marketing strategies and tools.
2. Blogs: read works by Russian specialists like Ilya Balakhnin, the blog on Cossa.ru, and articles on TexTerra. These authors offer quality and up-to-date materials on internet marketing to help you stay on trend.
3. Learning Platforms: RuTube and VK Video contain many educational videos on internet marketing created by Russian experts.

Self-education is an excellent way for those who prefer to learn at their own pace using various resources.

Internet Marketing Courses and Their Advantages

Courses offer a quick path to the profession of an internet marketer. Their main advantages are:

1. Practical Orientation – learning on real cases, not just theoretical classes.
2. Access to Expertise – taught by professionals who have already succeeded in their niche.
3. Networking – the opportunity to find partners or future clients among classmates.

By taking internet marketing courses, you can avoid many beginner mistakes and quickly reach a professional level.

How Much Does an Internet Marketer Earn in Russia?

An internet marketer’s salary depends on various factors, including:

1. Work Experience: a novice can expect a salary starting from 40,000 rubles, while experienced specialists easily earn from 100,000 rubles.
2. Skills: proficiency in specific tools (e.g., Google Ads) can significantly increase a specialist’s value.
3. Region: salaries in Moscow are significantly higher than in other regions.

According to HeadHunter’s research, the average salary of an internet marketer in Moscow ranges from 80,000 to 120,000 rubles. In regions, the range usually starts from 50,000 rubles.

Prospects of the Internet Marketer Profession

To achieve success, you need to have the following skills:

1. Analytical Abilities: the ability to work with data, find insights, and make informed decisions.
2. Creativity: creating engaging content that stands out among competitors.
3. Platform Knowledge and Trends: understanding how to work with advertising platforms and tracking trends.

These skills allow you not just to do your job but to constantly adapt to the rapidly changing market conditions.

Future Job Prospects for Internet Marketers in the Next 5 Years

With the development of digital technologies, prospects become even more attractive. The main trends include:

1. Automation Growth: using artificial intelligence to optimize advertising campaigns.
2. Deepening Personalization: data allows creating unique offers for each user group.
3. Integration of New Technologies: the development of AR and VR technologies creates new forms of audience interaction.

Conclusion

If you want to influence business development and build a successful career in digital, internet marketing is your choice. Get educated and start taking action.

With each new year, the digital scene rapidly sheds old decorations. But one “actor” consistently takes the stage, earning respect even from skeptics. Are email campaigns relevant in 2025? The answer lies not in rhetoric, but in numbers and action. In the midst of saturated attention, online emails continue to deliver consistent results and expand sales funnel boundaries.

Are Email Campaigns Relevant in 2025?

The paradox of 2025 is the return to proven channels. Against the backdrop of an excess of messengers, push notifications, and advertising inserts, email campaigns have strengthened their positions thanks to predictability, autonomy, and high engagement.

Campaign Monitor has recorded an average open rate of 21.5%, with CTR reaching 3.6% in specific niches—values unmatched by most paid digital marketing channels.

Online emails do not require subscriptions to third-party platforms and do not lose messages in algorithms.

Email Marketing in 2025: Not Just Emails, but Micro-ecosystems

Email has transformed into more than just a channel—it has become a platform for personalized digital experiences. Subscribers not only receive information but interact with it. Embedded AMP elements, AI segmentation, real-time behavioral analysis, and A/B testing have turned campaigns into dynamic, adaptive structures.

Email marketing builds personalized scenarios based on behavior, location, and previous actions. In practice, this means that every other subscriber receives a message tailored to them based on behavioral patterns.

Are email campaigns relevant in 2025? When emails can react to cursor movements and remember when the reader last opened the email—the answer is clear.

Effectiveness of Email Campaigns

The effectiveness of email campaigns still surpasses competitors in terms of cost/result ratio. The average ROI for email campaigns is $42 for every dollar spent. In times of shrinking marketing budgets, such emails remain the most profitable tools for attracting online customers.

Mailchimp notes that personalized emails increase open rates by 29% and click-through rates by 41%. These data emphasize that effectiveness depends not on the channel but on quality and strategy. Are email campaigns relevant in 2025? Definitely, if approached uniquely.

New Forms of Communication

Email has ceased to be a one-way dialogue. Communication is built on equality: subscribers choose what to read, when to receive emails, and which topics are important. In conditions of high loyalty, email provides not just a response but engagement.

Content is tailored based on behavior analysis: click frequency, depth of engagement, response time. This approach increases trust and allows for maintaining attention without pressure.

Are email campaigns relevant in 2025 when communication evolves into personalized conversations? Absolutely.

Why Email in 2025

An email-oriented strategy addresses multiple digital marketing tasks at once. Below are examples of key directions where the channel maintains leadership:

1. Base segmentation—building behavioral scenarios based on clicks, reactions, purchases.
2. Lead nurturing—turning cold leads into customers through series of sequences.
3. Retention—loyalty programs, personalized offers, automatic reminders.
4. Reactivation of inactives—win-back campaigns and reactivation mechanics.
5. Content funnel—education, case stories, expert advice.
6. Direct conversion—flash sales, limited offers, launching new products.

Are email campaigns relevant in 2025 when one tool covers the entire customer journey from introduction to purchase? The answer is clear.

Digital Infrastructure: The Role of Email in the Ecosystem

Email today is not an “add-on” to internet marketing but its backbone. Without a stable email strategy, the sales funnel loses strength, customer data fragments, and communication becomes random.

According to HubSpot, companies actively using email show a 44% higher conversion in repeat sales. These metrics are particularly important in B2B and complex B2C niches. Their role only intensifies when combined with other channels—from push notifications to social media.

To Learn or Not to Learn: A Question of Direction, Not Trend

The growth of the digital economy pushes towards mastering specialized directions, especially where tools yield measurable results. In this context, email marketing in 2025 is not just a set of technical tricks but a strategy with a high entry threshold.

Analytics, copywriting, UX, automation, behavioral modeling—all of this requires systematic knowledge. So, is it worth studying to become an internet marketer in 2025? The answer is dictated not by trends but by the market. Mastering the profession of an internet marketer and working remotely is the key to successful earnings. A specialist proficient in email tools remains in demand regardless of the industry.

Email Marketing Trends in 2025

Passive chains and universal templates have given way to adaptive architecture. Trends revolve around AI, hyper-segmentation, and behavioral automation.

Among the key directions:

• Integration of artificial intelligence for content creation and sending customization;
• Use of machine learning in subscriber behavior analysis;
• Multi-format emails with action capabilities within the message body;
• Automatic timing adjustment based on individual interaction history.

Within these trends, their capabilities expand faster than any other digital marketing channel.

Email as a Digital Interface

In the era of hybrid work and mass transition to online tasks, email serves as a “digital desktop.” It is a tool not only for business but also for internal communications, task management, confirmations, and data collection.

Thanks to its stability and high level of security, email maintains its status as a trusted channel. Compared to messengers and chats, it allows for more systematic communication—with both the team and the audience.

From Clicks to Loyalty: The Role of Email

Working with subscriber bases goes beyond just sending emails. It is a long-term strategy where each email becomes part of a loyalty reinforcement system. With the right architecture, email remains the most reliable link in maintaining contact with the customer.

HubSpot notes that companies applying personalized email strategies increase retention by 26% compared to those not using adaptive delivery. This includes adapting content based on past behavior, interests, language, and even purchase frequency.

Are email campaigns relevant in 2025 if they are the ones retaining customers in the sales funnel after completing a transaction? That’s exactly what happens.

Personalization and Data

Without analytics, segmentation, and flexible email settings, email ceases to be an effective tool. A platform without CRM integration and behavior tracking loses half of its potential returns. Personalization is no longer limited to using the recipient’s name.

Behavioral data comes into play: visit frequency, purchase history, response to previous emails. Email becomes a predictive tool, where each email is a step in a scenario.

Are Email Campaigns Relevant in 2025: Conclusions

Are email campaigns relevant in 2025? Not only are they relevant—they are critically essential in an environment where every click is measured, every subscriber matters, and communication must work seamlessly. Regardless of platforms, formats, and visual solutions, this channel provides consistency, control, and scalability.