Are email newsletters relevant in 2025?

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With each new year, the digital scene rapidly sheds old decorations. But one “actor” consistently takes the stage, earning respect even from skeptics. Are email campaigns relevant in 2025? The answer lies not in rhetoric, but in numbers and action. In the midst of saturated attention, online emails continue to deliver consistent results and expand sales funnel boundaries.

Are Email Campaigns Relevant in 2025?

The paradox of 2025 is the return to proven channels. Against the backdrop of an excess of messengers, push notifications, and advertising inserts, email campaigns have strengthened their positions thanks to predictability, autonomy, and high engagement.

Campaign Monitor has recorded an average open rate of 21.5%, with CTR reaching 3.6% in specific niches—values unmatched by most paid digital marketing channels.

Online emails do not require subscriptions to third-party platforms and do not lose messages in algorithms.

Email Marketing in 2025: Not Just Emails, but Micro-ecosystems

Email has transformed into more than just a channel—it has become a platform for personalized digital experiences. Subscribers not only receive information but interact with it. Embedded AMP elements, AI segmentation, real-time behavioral analysis, and A/B testing have turned campaigns into dynamic, adaptive structures.

Email marketing builds personalized scenarios based on behavior, location, and previous actions. In practice, this means that every other subscriber receives a message tailored to them based on behavioral patterns.

Are email campaigns relevant in 2025? When emails can react to cursor movements and remember when the reader last opened the email—the answer is clear.

Effectiveness of Email Campaigns

The effectiveness of email campaigns still surpasses competitors in terms of cost/result ratio. The average ROI for email campaigns is $42 for every dollar spent. In times of shrinking marketing budgets, such emails remain the most profitable tools for attracting online customers.

Mailchimp notes that personalized emails increase open rates by 29% and click-through rates by 41%. These data emphasize that effectiveness depends not on the channel but on quality and strategy. Are email campaigns relevant in 2025? Definitely, if approached uniquely.

New Forms of Communication

Email has ceased to be a one-way dialogue. Communication is built on equality: subscribers choose what to read, when to receive emails, and which topics are important. In conditions of high loyalty, email provides not just a response but engagement.

Content is tailored based on behavior analysis: click frequency, depth of engagement, response time. This approach increases trust and allows for maintaining attention without pressure.

Are email campaigns relevant in 2025 when communication evolves into personalized conversations? Absolutely.

Why Email in 2025

An email-oriented strategy addresses multiple digital marketing tasks at once. Below are examples of key directions where the channel maintains leadership:

Base segmentation—building behavioral scenarios based on clicks, reactions, purchases.
Lead nurturing—turning cold leads into customers through series of sequences.
Retention—loyalty programs, personalized offers, automatic reminders.
Reactivation of inactives—win-back campaigns and reactivation mechanics.
Content funnel—education, case stories, expert advice.
Direct conversion—flash sales, limited offers, launching new products.

Are email campaigns relevant in 2025 when one tool covers the entire customer journey from introduction to purchase? The answer is clear.

Digital Infrastructure: The Role of Email in the Ecosystem

Email today is not an “add-on” to internet marketing but its backbone. Without a stable email strategy, the sales funnel loses strength, customer data fragments, and communication becomes random.

According to HubSpot, companies actively using email show a 44% higher conversion in repeat sales. These metrics are particularly important in B2B and complex B2C niches. Their role only intensifies when combined with other channels—from push notifications to social media.

To Learn or Not to Learn: A Question of Direction, Not Trend

The growth of the digital economy pushes towards mastering specialized directions, especially where tools yield measurable results. In this context, email marketing in 2025 is not just a set of technical tricks but a strategy with a high entry threshold.

Analytics, copywriting, UX, automation, behavioral modeling—all of this requires systematic knowledge. So, is it worth studying to become an internet marketer in 2025? The answer is dictated not by trends but by the market. Mastering the profession of an internet marketer and working remotely is the key to successful earnings. A specialist proficient in email tools remains in demand regardless of the industry.

Email Marketing Trends in 2025

Passive chains and universal templates have given way to adaptive architecture. Trends revolve around AI, hyper-segmentation, and behavioral automation.

Among the key directions:

Integration of artificial intelligence for content creation and sending customization;
Use of machine learning in subscriber behavior analysis;
Multi-format emails with action capabilities within the message body;
Automatic timing adjustment based on individual interaction history.

Within these trends, their capabilities expand faster than any other digital marketing channel.

Email as a Digital Interface

In the era of hybrid work and mass transition to online tasks, email serves as a “digital desktop.” It is a tool not only for business but also for internal communications, task management, confirmations, and data collection.

Thanks to its stability and high level of security, email maintains its status as a trusted channel. Compared to messengers and chats, it allows for more systematic communication—with both the team and the audience.

From Clicks to Loyalty: The Role of Email

Working with subscriber bases goes beyond just sending emails. It is a long-term strategy where each email becomes part of a loyalty reinforcement system. With the right architecture, email remains the most reliable link in maintaining contact with the customer.

HubSpot notes that companies applying personalized email strategies increase retention by 26% compared to those not using adaptive delivery. This includes adapting content based on past behavior, interests, language, and even purchase frequency.

Are email campaigns relevant in 2025 if they are the ones retaining customers in the sales funnel after completing a transaction? That’s exactly what happens.

Personalization and Data

Without analytics, segmentation, and flexible email settings, email ceases to be an effective tool. A platform without CRM integration and behavior tracking loses half of its potential returns. Personalization is no longer limited to using the recipient’s name.

Behavioral data comes into play: visit frequency, purchase history, response to previous emails. Email becomes a predictive tool, where each email is a step in a scenario.

Are Email Campaigns Relevant in 2025: Conclusions

Are email campaigns relevant in 2025? Not only are they relevant—they are critically essential in an environment where every click is measured, every subscriber matters, and communication must work seamlessly. Regardless of platforms, formats, and visual solutions, this channel provides consistency, control, and scalability.

What is influencer marketing and why do marketers need it

With the development of the digital environment, communication between a brand and a consumer has reached a new level. Traditional promotion methods no longer have the same effect. Companies are increasingly looking for unconventional approaches to reach users. One of the most effective tools today is working with bloggers. Understanding what influencer marketing is means understanding how sales work through trust and why almost all modern products include this format in their strategies.

The essence of the approach and its features

In influencer marketing, businesses interact with people who have a strong influence on their target audience—whether they are million-dollar bloggers or niche experts. These individuals are called opinion leaders: they shape tastes, beliefs, and consumer decisions through personal recommendations.

Unlike banners, placement in a blog, stories, or videos is perceived as part of the content, which increases engagement and reduces the trust barrier. Promotion through bloggers works softly: it doesn’t impose, but convinces—conviction is the main strength of the method.

What is influencer marketing and how does it work: stages, mechanics, platform

Launching a campaign starts with selecting a relevant author. Their content, activity, reach, and user overlap with the product’s interests are analyzed. After discussing the terms, an advertising integration is created. This could be a post, story, review, giveaway, native mention, or video tutorial—the format is chosen based on the platform and business objectives.

Influence marketing is actively used on social networks—from Instagram and YouTube to TikTok, Telegram, and streaming platforms. The result is influenced by how organically the content fits into the author’s feed. Integration effectiveness is often higher when the blogger’s presentation style is maintained. Ready briefs are replaced by flexible scripts, leaving room for a lively tone and creativity.

Typology of influencers: from mega to micro-audiences

What is influencer marketing? Influencers have long been an important communication channel between brands and consumers. However, the power of their influence depends not only on the number of followers but also on how, with whom, and at what level they communicate.

Bloggers are conventionally divided into four categories:

nano-influencers—up to 10,000 followers;
micro—influencers—10,000 to 100,000;
macro-influencers—100,000 to 1,000,000;
mega-influencers—over 1,000,000.

If the goal is mass coverage and conversion, macro- and mega-influencers take the lead. However, it is important to consider that with a large number of views, engagement may decrease, and advertising may be perceived as just another integration block.

In turn, collaborating with nano- and micro-influencers has its advantages. It is easier to build a dialogue with them, test hypotheses, and launch campaigns with a “human face.” Through them, a product can appear closer and more understandable to the audience.

Advantages of sales through influencers

Promoting through opinion leaders is not just a trendy trend but a practical tool that easily integrates into modern SMM strategies. It complements targeting, content, and SEO, enhancing reach and engagement. There are indeed many advantages to this approach, and here are the main ones:

personal trust—users listen to the opinion of a familiar face rather than anonymous advertising;
precise segmentation—you can precisely target the niche of interest;
native presentation—the material is perceived as useful content;
format flexibility—it suits visual, textual, and audio channels;
affordability—promoting through bloggers is often cheaper than traditional placements;
easy analysis of results—likes, comments, clicks are visible immediately.

What is influencer marketing for modern SMM strategies? An indispensable tool that is actively combined with targeted advertising and SEO, significantly enhancing sales effects.

Where is influencer marketing applied?

The format has the greatest effect in lifestyle segments—fashion, beauty, travel, food, technology. But even in B2B, the method has found its place: businesses collaborate with industry experts, inviting them to participate in broadcasts, write reviews, and publish opinions.

Promoting through bloggers works excellently at all stages of the funnel: from generating interest to sales. Campaigns with brand ambassadors are particularly effective when launching new products, special projects, and within image campaigns. It builds recognition, reinforces reputation, and accelerates purchase decisions.

How to evaluate the effectiveness of a campaign with bloggers?

Working with bloggers goes beyond counting likes and views; it requires in-depth analysis. To accurately determine if the advertising integration worked, more informative metrics are needed:

increase in traffic to the landing page after the publication;
engagement changes—comments, saves, reactions;
direct clicks through UTM tags and links;
impact on brand queries in search;
growth dynamics of subscribers or customers after integration.

It is also important to consider that partnerships with media personalities can have a delayed effect. It often works as a “touch”: the user sees the product, remembers it, and returns later. Therefore, it is important to look at the overall trend, not just instant metrics.

What is influencer marketing: conclusions

Understanding what influencer marketing is becomes key to effectively working with modern consumers. In an era where trust is more important than volume, it is the personal recommendation of an opinion leader that can influence audience behavior. The approach works subtly and powerfully at the same time. It does not replace other channels but enhances them, integrating into a comprehensive system. Whether it’s a niche project or a large product, influencer marketing tools are becoming increasingly versatile, helping to increase conversion, enhance engagement, and build real communication with real people.

August 19, 2025

Everything you need to know about working as an internet marketer in 2025

The development of digital technologies has fundamentally changed the approach to brand promotion. Companies are no longer limited to traditional advertising but use comprehensive strategies to attract audiences online. The work of a marketer on the internet in 2025 involves full-fledged management of communication between the brand and consumers.

Digital marketing is becoming more technological: artificial intelligence analyzes user behavior, machine learning algorithms personalize advertising, and process automation reduces routine. Even with modern tools, strategic thinking, creativity, and analytical skills remain key competencies for a specialist.

## Responsibilities of an Internet Marketer

The work of an internet marketer covers a wide range of tasks, including analytics, strategic planning, setting up advertising campaigns, content management, and audience interaction.

### Development of Marketing Strategies

Effective promotion in the digital space requires a comprehensive approach. The specialist analyzes the target audience, competitive environment, and selects the most effective channels. The main goal is to increase brand awareness, conversion rates, and build a loyal customer base.

### Content Marketing and Social Media Management

Creating quality content has become an integral part of marketing strategies. In 2025, materials are adapted for different platforms: short videos for TikTok and Reels, expert articles for LinkedIn, interactive posts for Telegram and VK. The work of an internet marketer includes quality control of content, its publication, and effectiveness analysis.

### Targeted Advertising Setup

Using advertising platforms like Meta Ads, Google Ads, TikTok Ads, and VK Ads allows attracting a target audience ready to make a purchase. AI algorithms play a key role in automatically selecting target audiences and ad formats. Marketers manage advertising budgets, test hypotheses, and analyze conversions.

### SEO and Search Engine Optimization

Optimizing content for search queries remains an important part of the job. Google and Yandex algorithms actively use neural networks, evaluating not only keywords but also behavioral factors. Specialists analyze search results, optimize pages, and build link mass.

### Email and Messenger Marketing

The work of an internet marketer includes automating email campaigns, using chatbots, and personalized customer interactions. Segmented mailings, push notifications, and AI integration to predict user needs are in the spotlight today.

### Analytics and Data Management

Campaign effectiveness is measured using analytical platforms like Google Analytics 4, Yandex.Metrica, Power BI. Marketers analyze traffic, conversions, customer acquisition cost (CAC), and customer lifetime value (LTV).

## Skills Required for an Internet Marketer in 2025

The specifics of the profession require a combination of technical, analytical, and creative competencies.

### Working with AI and Automated Platforms

The work of an internet marketer is now impossible without using artificial intelligence tools. Automated platforms optimize advertising budgets, analyze user behavior, segment potential consumers, and help create personalized marketing campaigns.

Among the most in-demand tools are:

1. ChatGPT, Jasper AI – automation of text generation, creating advertising creatives, preparing posts for social networks, email campaigns, video script preparation.
2. Midjourney, DALL-E – development of unique visual materials for advertising, social networks, landing pages.
3. Persado, Copy.ai – generation of emotionally charged advertising messages with high conversion rates.
4. Adzooma, Albert AI – intelligent setup of advertising campaigns, dynamic management of bids and audiences.

### Deep Understanding of Digital Analytics

The work of an internet marketer is inconceivable without digital analytics. Every click and user interaction with the brand generates vast amounts of data. Professionals who can interpret and use this data for strategic planning gain a competitive advantage.

Modern analytics tools allow studying audience behavioral factors, setting up advertising campaigns with high precision, and forecasting the effectiveness of future actions. For example:

1. Google Analytics 4 – advanced user behavior reports, sales funnels, event tracking, and machine learning-based predictive analytics.
2. Looker Studio (formerly Google Data Studio) – detailed statistics with visualization of key metrics.
3. Tableau, Power BI – big data analysis and cross-channel analytics.
4. UTM tags, Heatmaps, A/B tests – page optimization, headline testing, tracking advertising campaign effectiveness.

### Performance Marketing Skills

The work of an internet marketer implies that all advertising campaigns must be measurable, scalable, and maximally profitable. Businesses no longer just spend money on promotion – every investment must bring measurable results.

To succeed in performance marketing, one must master tools such as:

1. Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads – setting up targeted advertising, audience testing, analyzing the effectiveness of ad creatives.
2. SEO and contextual advertising – working with the semantic core, selecting keywords, managing advertising budgets.
3. ROAS (Return on Ad Spend), ROI (Return on Investment) – detailed evaluation of the profitability of advertising investments.
4. Programmatic Advertising – automated real-time traffic acquisition through platforms like DV360, Xandr.

### Knowledge of Content Marketing Tools

Content remains an important element of digital strategies. The work of an internet marketer includes developing plans and models, managing sales funnels, and setting up audience warming systems. In 2025, specialists create and adapt materials for various platforms:

1. Longreads and expert articles – for SEO and increasing organic traffic.
2. Video content – for YouTube, TikTok, Instagram Reels, and Facebook.
3. Short viral formats – interactive stories, memes, podcasts.
4. Personalized email campaigns – segmented campaigns for customer retention.

### Working with CRM Systems and Email Automation

The work of an internet marketer in 2025 is impossible without CRM systems and email automation. Experienced professionals use systems to personalize the customer experience, segment the database, and increase LTV (Lifetime Value).

Popular CRMs include:

1. HubSpot – email marketing automation, customer database management.
2. Salesforce – comprehensive customer relationship management system.
3. Bitrix24, AmoCRM – business tools that combine analytics and marketing processes.

## Conclusion

The work of an internet marketer in 2025 continues to evolve: the field offers high salaries, flexible schedules, and remote work opportunities. The profession requires a combination of technical and creative skills, mastery of analytics and automation tools. Companies are investing more resources in digital promotion, which means the demand for qualified professionals will only grow.

August 19, 2025